Nigeria’s Heels.com.ng raises funds from Kernel Fund to up its fresh selection of designer shoes

Sam Wakoba

11 years ago

Founded by Ikenna Okonkwo and Udoka Uzoka as CEO and CTO respectively, Nigeria’s Heels.com.ng an online shoe retail store has raised undisclosed funding from US-based Kernel Fund to dominate online retail of shoes and other accessories for women and eventually men.

The funding will help Heels.com.ng’s up its fresh selection of designer shoes at affordable prices combined with expertise in digital marketing.

Since moving from Beta phase, heels.com.ng has more than doubled its revenues by offering customers, a fresh assortment of shoes on a weekly basis. By providing customers with cash on delivery payment option in 6 states and fast shipping to all other states, Heels.com.ng has been able to reach underserved customers with its strong commitment to being “the Nigerian shoe store” in 2015.

With about 20% quarter to quarter growth for the last 3 quarters they expect to beat this quarter by 110% over comparable period last year.

Heels online marketplace provides quality at great value and is expanding their approach into being a third party marketplace where local shoe designers and others who have a retail presence, can create an online channel for products and expand their customer base. Their focus on operations and customer service is also a huge differentiator as an ecommerce player.

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