The same-day grocery delivery service, much more like Instacart for Africa has signed partnerships with top grocery stores in Lagos like Shoprite, Spar among others and has a catalogue of over 2,000 products from various stores in the city with a promise of expanding across the country.
Shop4u.com.ng aims to shift Nigerias grocery shopping culture from an offline activity to online as well help local stores pick up more customers and help them with delivery of their products to customers and as well help them acquire more customers in places they otherwise wouldn’t reach or spend money to reach.
In a statement, Kayode Adekunle. O, Shop4u Co-Founder says the site aims to help connect supermarkets to Lagos residents and other urban area across the country. This will save them time than the hassle of traditional shopping.
Targeting the over 40 million internet users in the country, the food and consumer goods market in Nigeria, the highest of any African nation is estimated to be worth $40 billion by 2020 according to a study by McKinsey & Company. This is what the team is looking to fulfil and also serve the growing number of unemployed youth and the sprawling supermarkets in Lagos and Nigeria at large.
Like Instacart, Shop4u works simply. Customers visit the site, choose from a large and diverse range of products from their prefered local supermarkets, fills up a virtual shopping cart, places their orders and select the time of delivery and Shop4u effects the order by buying it for the customer and having it delivered to their prefered location at just N1000.
At the moment, Shop4U says is offering rapid delivery in Lagos, Abuja, Ibadan, Ilorin, Port Harourt, Enugu and Kano and first-time orders over N25,000 get free delivery. Those that want their deliveries within 1 to 2 hour pay N1,500.