In a bold move to demonstrate how every Nigerian can use the power of the internet to do extraordinary things that make for a better life in 2015, Nigeria’s leading Information and Communications Technology
(ICT) company, MTN has launched its BetterMe campaign with the unveiling of the My2015BetterMe app and three 2015 BetterMe Bundle offerings for customers across all strata.
Speaking at the colourful launch ceremony, General Manager, Corporate Affairs, Ms. Funmi Onajide highlighted the current trend in the telecoms industry as evidenced in the movement from predominantly voice services to data and digital services.
“In the past, the focus was on voice – that is the ability to connect people so that they could make phone calls. This industry has achieved that with well over 100 million active subscribers in Nigeria of which MTN has 60 million subscribers as at the end of 2014; that dispensation was known as Telco 1.5. Now we are moving to Telco 2.0 which is characterized by full scale focus on data and digital services leveraging the power of the internet,” said Onajide.
She added that the Better Me campaign would build on the innovative drive among the youth and expose Nigerians from all walks of life to how they can see the positive value in the internet while using it to create experiences that are relevant to their peculiar circumstances and enjoying the way various digital and data products and services make their lives better.
In a similar vein, MTN Nigeria’s Chief Marketing Officer, Bayo Adekanmbi said that the new campaign demonstrates MTN’s commitment to enabling Nigerians become better in all spheres of endeavour. He added that the app will introduce Nigerians to internet content that they may not be aware of including local content websites like pidgin-based websites; local language news, sports and home grown productivity tools.
“The My2015BetterMe app aims to enhance peoples’ lives with the power of the internet. It provides easy access to a variety of digital content and offers subscribers a single platform to access, view and share New Year resolutions & must-do, 2015 prophesies & events, news, daily deals, gossips, fashion, healthy living and lifestyle tips. It is our desire that the app revolutionizes the industry in the same way that MTN Callertunez service revolutionised the music industry by reducing piracy and ensuring that artistes get adequate remuneration for their talent,” said Adekanmbi.
MTN’s CMO expressed optimism that the app would allow bloggers and internet users get more value for their time, talent and energy spent using the internet for life enriching purposes such as shopping, education, entertainment, fashion, skill acquisition/learning a new language, spiritual and motivational content as well as tracking new year resolutions.
Explaining how to get the app, Adekanmbi said customers can download the app free by sending the keyword, 2015 to 131 via SMS. An SMS containing the link for download is then sent, which the customer clicks to download the app and takes the customer to the homepage where an area of interest is selected.
CEO, NEO2 Ltd, an indigenous company that is partnering with MTN to launch the app, Fola Akinmolayan said that providing Nigerians with limitless access to the internet and the power to do more in 2015, MTN’s value propositions will help them every step of the way to become better farmers, doctors, teachers, traders, students etc. He added that mouth-watering bundle packages with various offerings such as free data, voice and sms offerings have been included in the app to make it more appealing for subscribers.
These bundles are: BetterMe Daily Bundle which consists of 20 National mins + 15MB + 35 National SMS costing N250 only; BetterMe Monthly Bundle which consists of 100 National mins + 100 National SMS + 300MB costing N2,015 only and BetterMe Monthly Data Bundle which consists of 2015MB and costs N2,015 only.
“Today is the day you leave old ways behind for newer, smarter and faster ways. With the power of the internet to enhance your lifestyle, MTN is committed to bringing the best out of you. To enjoy the offer, simply dial *123*4*# to get started”, said Adekanmbi.