Tigo today launched Tigo Music through a partnership with Deezer, the international music streaming service that will provide Tanzanians with unlimited music experience promising subscribers over 36 million tracks on their mobile phones.
Through pre-paid data bundles from January 24, Tigo customers will be able to access both African and Tanzanian artistes, on their phones and tablets. The firm also promises to source exciting new and local content through a new venture with the digital music company, Africa Music Rights, which funds, acquires and manages music rights across the African continent.
The Tanzania launch follows a similar launch in Ghana in 2014 and Latin America in 2013.
“Tigo Tanzania is a company built on innovation. We are excited to be the first telecommunication company in Tanzania to give our customers such access to unlimited music,” said Tigo Brand Manager, William Mpinga
“As a digital lifestyle brand, our goal is to impact the music industry by providing a platform that not only allows for easy access to content by local artists, but also train our musicians on important issues such as intellectual property rights and marketing. This is our way of supporting local talent and growing the local music industry.” he added.
Tigo will introduce a variety of music service packages which will allow customers access through *148*00#.
Music streaming is the fastest growing area for the global music industry and music content is already the second most popular mobile phone feature in sub-Saharan Africa.
Apart from giving Tigo customers unlimited access to local and international music, Tigo Music, according to Mr. Mpinga, will accord local artists with an opportunity earn extra payment from their songs listened to through the service. Tigo will provide them training on how to use and benefit from the service, he said.
Tigo Music will host a public launch at Dar es Salaam’s Leaders Club grounds on January 24 with live performances by leading local musicians such as Diamond Platinum, Ali Kiba, Professor J, Vanessa Mdee, Ben Paul, Isha Mashauzi, Malaika Band, Khadija Kopa, Yamoto Band, Msondo, Sikinde among others.