Sexual wellbeing brand, Durex, has today revealed that it has diversified into digital technology ahead of a major product launch it claims could revolutionise our sex lives.
Durexlabs is the company’s first significant step into the digital marketplace, with the division’s manifesto being to embrace changing social behaviours and the paradigm of intimacy and mobile technology.
Durexlabs will imminently announce what it describes as its first game-changing product, a technological breakthrough that will actually help users achieve an orgasm. It was developed in partnership with tech entrepreneur Susie Lee, CEO of Siren Mobile. One of the leading lights in the world of mobile technology, Lee’s expertise as a biochemist, biophysicist and visual artist have brought a fresh perspective on our evolving relationships with mobile technology.
Susie Lee, CEO of dating app Siren, says: “It’s been such an incredibly exciting process working with Durexlabs. Through the proliferation of smart phones, social media and dating apps, technology has proven a hugely successful medium in bringing people together and maintaining close relationships. With Durexlabs we are taking the next vital step by embracing technology to amplify human connection in the bedroom and improve our sex lives.”
Richard Arnold, Head of Research and Development Durex, says: “With our deep understanding of arousal and the impulses involved, it was only natural for us to look at how we could combine this with digital technology.
“We took inspiration from modern habits and our ever growing reliance on portable technology for virtually everything in day to day life and our market research has identified a genuine desire for this technology in our sex lives.”
