On may 2015 and subject to regulatory Unilever will have acquired the iconic British skincare brand REN.
REN, sold in about 50 countries, pioneered a new type of high performance
skincare. The range is sold predominantly in specialty stores and
pharmacies and has a strong customer base.
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“It is a brand with an incredibly loyal following, with a unique
proposition that no doubt gives it potential for even further growth,
especially given that the naturals category is one of the fastest growing
in skincare globally. Its premium positioning complements well our
existing portfolio,” said Vasiliki Petrou, Unilever senior vice-president
for Prestige Brands.
