Messaging has and always will be a part of human life, intertwined in both business and day to day living, so one has to look at the longevity of the space plus the opportunity to continually innovate. We also understand the medium and vertical well and can therefore “add value”, it is not always about disrupting.

According to Mbugua NjihiaCEO TumaSMS, TumaSMS plays well with others, allowing mobile network operators serve thousands of businesses where it does all the heavy lifting – user management, billing, custom integration, API maintenance and support…the full hog and delivering value to the businesses that it serves at prices that don’t break the bank.

TumaSMS offers businesses a pay as you go model that allows every business to find their own sweet spot pricing with rates starting at 0.90 shillings up to 0.35 shillings.

The firm believes OTT platforms like WhatsApp, Viber, WeChat and the rest are simply additional channels that are available to them to leverage. They are predominantly P2P and they have caused lots of grief to mobile network operators as they are removing money from the table. TumaSMS has a business focus and see OTT platforms as partners for its next service iteration for which it has successfully piloted in 5 markets.