French mobile smartphone manufacturer, Wiko has launched new model ‘Wiko Getaway’ into the Kenyan market. The entry of the Wiko Getaway into the Kenyan market marks the beginning of a series of products that Wiko plans to introduce between March and June that will enforce Wiko’s position as a strong player in the mobile phone industry.
The Wiko Getawa has an ultra slim profile of 7.2mm which makes it light and has a leather touch finish which is smooth to the touch and is a pleasure to use. In addition, the phone boasts a powerful 13-megapixel camera. The GETAWAY is also an ingenious smartphone that gives you the choice: a SIM slot and a SIM or SD slot meaning you can have two sim cards or use one slot for an SD card.
Buyers of the Wiko Getaway will also experience a stunning 5” screen display that accentuates and optimizes and enhances HD content. Its Android 4.4 KITKAT interface allows the user to manage many different activities intuitively while enjoying excellent fluidity of navigation, thanks to its 1.3 GHz Quad Core processor and 16 GB of memory. The Wiko Getaway buyer will experience style and performance that they will be proud to show off.
The handset will come in three colors: Black, Navy Blue and White and will retail at Kshs. 20,999. It will be available immediately across most retail outlets in all major towns across the country and will come with a free 8 GB SD card.
‘We are targeting the young and trendy generation who want to experience style and performance that they will be proud to show off without having to spend much. We are unleashing more exciting models for users to choose from. Whether a technology savvy user, a regular user or a beginner, Wiko has a phone for everyone,” explains Country Manager, Mr. John Mutwiri Miriti.
Wiko has witnessed great success in Europe by becoming the fastest growing smartphone brand and is currently the second bestselling phone in France. The French phone manufacturer hopes to replicate the success in Kenya and across Africa.
“We are currently investing heavily in key retail partners across major towns in the country through shop visibility improvement programs, trainings and joint promotions that will not only maximize our profitability but that of our partners. We are also in the process of doubling our sales team to support our exponential sales growth across the country,” says Mr. Miriti.
A partnership with online shop Jumia is also in the offing.
“Kenyans have grown to love the exquisite style, color and performance of our products and this has seen us grow by over 200% since venturing into the market five months ago. We are now a key player in the market challenging even the conventional players,” says Mr. Miriti.