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Netflix to Launch African Content Section in Partnership with IROKO

netflixIf you have used Netflix, then you will want more of it. To make it even more interesting, the firm is said to have penned a deal with iROKO to launch a section for Africa movies, so guys can watch Nollywood whenever and wherever they want.

This deal, announced just days after the firm inked a similar deal with StartTimes means Nollywood wil be available in Africa and out of Africa to millions of viewers worldwide. We won’t be suprised to see Nollywood crossing boundaries to some of the countries like Asia.

Jason Njoku said in a blog post, “Obviously with 57m subscribers globally, working with Netflix is a great first step to widening or at least improving the visibility of Nollywood. Which again is super important to us at IROKO.”

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The deal was signed last year December.

“After months of negotiations, we signed a deal with Netflix to support their launch of a dedicated African section. We reached out to our producer network and facilitated the creation of the African section. This is something I yearned for with YouTube so many years ago, and was ultimately the reason I created IROKOtv,” Jason added.

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Just days ago, NollyLand, a similar VOD startup based in the US, announced it had integrated its service to Roku and also launched a Chromecast app. Of course Netflix is huge and IROKO comes out as the winnerman.

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Sam Wakoba
Sam Wakobahttp://techmoran.com
Taking you on tour through Africa's tech and business ecosystem, one story at a time since 2010! Based out of Nairobi, Kenya, Sam is the founder and managing director of Moran Media, which runs  TechMoran.com, various other digital platforms and a startup incubation hub for Kenya's youthful entrepreneurs. Drop me a mail at [email protected]

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