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South Africa’s Striata Acquires New York-Based Email Marketing Firm Mass Transmit

Milcah Lukhanyu by Milcah Lukhanyu
6 years ago
in Business, Tech
5 min read
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Data-center-11Electronic customer communications firm Striata Inc., has acquired email marketing tools, services and expertise firm Mass Transmit Inc., for undisclosed amount.
Striata’s provides personalized customer lifecycle messaging, retail receipts, notifications and alerts while Mass Transmit provides Email Transmit, a professional grade email platform, and Approved Transmit, a B2B2C communications platform, both used by a broad range of companies and industries to produce effective email marketing campaigns and digital business communications.
The acquisition is expected to see Striata up its services to its clients in the financial services, utility, insurance, retail and telecommunications sectors to achieve unrivalled results by replacing print and mail interactive electronic documents and transactional messages.
With operations in New York, London, Johannesburg, Hong Kong, Sydney and partners in North and Latin America, Europe and Asia Pacific, Striata will combine its expertise with Mass Transit’s.

“Combining our resources with Mass Transmit’s services and platforms, means we can deliver the full spectrum of digital messaging, from secure document delivery and transactional messaging to online marketing and business communications,” says Michael Wright, CEO, Striata.

The new enterprise platform is expected to drive significant paper suppression, deliver ongoing cost savings, accelerate payments, enhance the customer experience and enable regulatory compliance.

READ  Amazon Web Services launching an Amazon CloudFront Edge location in Kenya

Mass Transmit’s expertise will give Striata a strong and attractive market proposition, increase their range of offerings and enhance its position as a forerunner in secure, electronic customer communications.

Adam Holden-Bache, Mass Transmit’s CEO, points out that the combination of the two companies creates an attractive option for any business requiring eBilling, eDocument delivery or email marketing solutions. “With our combined capabilities, we can help businesses achieve paperless goals, as well as assist marketers fully execute complex digital eMarketing campaigns, while ensuring compliancy and consistency in their marketing messages.”

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Milcah Lukhanyu

Milcah Lukhanyu

Milcah Lukhanyu covers daily news briefs at TechMoran. She is the person who will probably read your press release and get the story out of it or totally trash it. Send tips to [email protected]

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