Electronic customer communications firm Striata Inc., has acquired email marketing tools, services and expertise firm Mass Transmit Inc., for undisclosed amount.“Combining our resources with Mass Transmit’s services and platforms, means we can deliver the full spectrum of digital messaging, from secure document delivery and transactional messaging to online marketing and business communications,” says Michael Wright, CEO, Striata.
The new enterprise platform is expected to drive significant paper suppression, deliver ongoing cost savings, accelerate payments, enhance the customer experience and enable regulatory compliance.
Mass Transmit’s expertise will give Striata a strong and attractive market proposition, increase their range of offerings and enhance its position as a forerunner in secure, electronic customer communications.
Adam Holden-Bache, Mass Transmit’s CEO, points out that the combination of the two companies creates an attractive option for any business requiring eBilling, eDocument delivery or email marketing solutions. “With our combined capabilities, we can help businesses achieve paperless goals, as well as assist marketers fully execute complex digital eMarketing campaigns, while ensuring compliancy and consistency in their marketing messages.”
