Two 21-year old’s studying engineering at the University of Nairobi have launched Delisasa, an online discovery service that provides information on small businesses in Africa.
Alex Murimi, one of the co-founders said, “Our mission is to index all businesses in Africa in order to make them more accessible.”
Launched just a month ago, the platform has signed up 100 shops and have 50 active users and over 1000 monthly page views, small stats but huge for such a business. At the moment the co-founders only aim at populating the site with as many SME’s as possible from Kenya then expand to other countries as it allows. With as many SME’s online as possible, the startup says it would have achieved its goal of ‘indexing’ all African SME’s to simplify their discovery. Providing basic information on small businesses in Africa will help increase their businesses.
“More than 95% of firms in Africa are small to medium sized businesses,” says the Delisasa. “They drive Africa’s economy. These businesses, however, lack the resources to orchestrate large marketing campaigns. They, therefore, have to rely on the Internet to get new customers.”
The students were inspired by the lack of a tool to expose great African businesses on the Internet making online search even harder. Shops and service providers will find that the Internet is that place to reach out to more customers apart from friends and the local neighbourhood.
We don’t know if the guys have figured out how to monetize but we guess they will charge for listings and as well accept featured listings and adverts or maybe sell data to offline users or other businesses.