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China-based Oppo Electronics is set to invest US$13 million into Egypt’s smartphone market, hire 1000 Egyptian employees and set up factories to increase its market share in the country according to media reports by Zawya.com
The report says Oppo’s executive director Sky Lee told Amwal Al Ghad in an interview during its launch in Egypt that the firm will establish a factory in the country if it achieved its sales targets.
Oppo launched four models of smartphones in the Egyptian market and it aims to be one of the top mobile providers in the country in less than two years. At the moment the firm is set to establish sales services centres as its first start.
In the interview Lee said that Egypt is a “golden opportunity and motivation for any smart phone manufacturers” to build a strong presence there as the country is set to see a100% growth rate in using smartphones among citizens in 2015.
Egypt has a population of over 84 million and over 30 million Internet users of which is a great opportunity to Oppo. In April OPPO launched N3, Neo3 and R5 sleek smartphones in the Kenyan market targeting both low-end and high-end smartphone buyes in a marketed dominated by Samsung and TECNO and which is well embracing Lumia smartphones. The launch of a factory in Egypt and the investment will help the firm connect to its buyers in Africa.
