Facebook and IBM today announced a deal that will see them help brands reach the right people at the right time with the right message.
The partnership aim to help top brands achieve personalization at scale by using IBM’s marketing cloud to find and engage their target audiences on Facebook, as well as solve their vexing challenges by consulting with IBM CommerceTHINKLab.
BlakeChandlee, VP of Partnerships for Facebook said, “We will also be working closely with IBM CommerceTHINKLab to help deliver people-based marketing that’s optimized toachieve each brand’s business goals.”
IBM will use deep analytics, on top of Facebook’s anonymized and aggregate audience insights with additional information from IBM’s marketing cloud so marketers have a clearer picture of their target audiences.
Marketers can also replicate proven campaigns beyond Facebook to other brand channels including their stores, websites and through mobile apps to reach the customer wherever they most prefer to connect with the brand.Retailers launching a new stuff can use Facebook’s Custom Audiences to segment their customer groups and then serve them with ads theyare interested in, based onlocation, offer deals on apparel that fit theappropriate training climate.
Deepak Advani, General Manager, IBM Commerce said, “Through this collaboration, consumer product companies and retailers will be able to quickly and easily gain deeper insight into what their customers expect and provide them with compelling experiences that bridge the physical and virtual divide.”
Facebook will also be the first company to join the new IBM Commerce THINKLab, a research and collaboration environment in which companies will work directly with brands to accelerate development of new technologies designed to personalize customer experiences.