Pan-African digital media company Terragon Group has partnered with Pan-Atlantic University’s Lagos Business School (LBS) in a move set to use big data to help businesses improve understanding of the digital audience and even further drive relevant research, data and reports into the digital ecosystem.
This deal was signed in gareement that the digital industry in Africa has witnessed tremendous growth over the past couple of years within which the industry has witnessed a dearth of relevant Research reports within the region, which should help foster new innovations.
In a statement made available to Elo Umeh, Chief Executive Officer, Terragon Group, “Our partnership with LBS is borne out of the need to take our researches a notch higher. We will be working with a team of experts within the University to provide periodic relevant research data to the public. There will be an exchange of expertise by both parties. This, we believe, will further enhance the effectiveness of the quality of reports that are being released, and give more credit to the research work we have been doing as a Group over the years.”
Umeh added that as a Group, the firm has carried out quarterly researches on its own to address the need for local and relevant data to help the digital ecosystem and streamline the efforts of advertisers online. Which he thinks can help turn around several business.
Terragon Group runs Terragon Limited (TL), Twinpine Limited and Terragon Media Limited (TML) with operations in Kenya, Ghana, South Africa and India, and with the capacity to do business across the continent while its counterpart, LBS has strong ties with IESE Business School, Spain, is a member of the Global Business Schools Network (GBSN). LBS faculty promises to bring on board a broad range of expertise that should help make more sense of big data and improve understanding of the digital audience.
“We will obtain new insights into economic behaviour, human psychology and digital marketing trends in Africa. These novel insights will create persuasive and ethical communications through which marketers can reach their intended audience at the right time.” said Dr Eugene Ohu, lead LBS faculty.