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WooThemes has been acquired by the Automattic, the family behind WordPress themes in a reported $30m cash and stock options deal.
Co-founded by Mark and Magnus WooThemes develops extensions, themes, or other plugins for WordPress powered websites. This acquisition means more power to the SA-based firm and the products and licenses will continue as before.
“The Woo ninjas are not going anywhere! They’ll continue working all around the world, with exciting opportunities for learning and growth through the cross-pollination of Automattic’s and our engineering, support and marketing teams.” the co-founders said in a blog post.
Founded in 2008, WooThemes has been building self-hosted eCommerce platforms for long and says it powers over 24% of online stores with its flagship product, WooCommerce. The firm also says it has several hundred WooCommerce extensions, a catalog of beautiful themes, and other plugins.
With a team of 55 and bootstrapped, WooThemes is just begining its online journey after the WordPress acquisition. The deal gives it’s WooCommerce platforms even more visibility and influence meaning eve more csutomers.
“We’ve met some very powerful and influential companies and potential investors, but none more ambitious and aligned with our values than the team at Automattic.
Since late last year we’ve been talking with Matt Mullenweg, CEO of Automattic and co-founder of WordPress, and his bridge team about what we could build together. Our plan is to leverage our combined wealth of knowledge, skills, vibrant community and joint infrastructure platform to reach new eCommerce heights,” the company announced.
