The Media Council of Kenya (MCK) and The Kenya Film Commission (KFC) and the Communications Authority (CA) on Wednesday, 3rd June, 2015, signed a Memorandum of Understanding to help promote local content.
Through the partnership, both CA and MCK will undertake media monitoring to assess adherence of the programming code and broadcasting standards; carry out capacity building and training programmes for journalists, station managers, content producers and media owners; share complaints received relating to media violations to ensure standardized responses and ensure general compliance within the media industry.
Increasing local content on local channels is one of the Authority’s strategic goals and in this regard, the Authority has developed a roadmap aimed at raising the content from the current 36% to 60% by 2018.
In addition to engagements with broadcasters and local content producers, the Authority sought collaboration with the Kenya Film Commission (KFC), under whose remit the development of the local film industry falls. The collaboration aims to facilitate the development of the local production industry so as to encourage and drive the production of local programming
The partnership with KFC will engage producers, broadcasters and other relevant parties with the aim of increasing local productions; propose policy interventions to address challenges faced by local content producers such as piracy and unhealthy competition from foreign film products; develop minimum quality standards for local programmes and partner in forums to promote increased production of local content.
Under the terms of the agreement, the parties shall exchange information from time to time and resolve conflicts that may arise in pursuit of their respective mandates.
The Authority takes cognizance of the vibrancy of the media industry in Kenya. With the migration to the digital broadcasting platform and the continued development and convergence of technologies, the media landscape will continue to change.