Nigeria’s SaferMom is new channel aimed at providing pregnant and or nursing mothers with timely and targeted health information via SMS and pre-recorded voice services in local languages to improve maternal and child health.
The Safermom’s platform is built to automatically Follow up Pregnant women’s developmental stages, Deliver family health campaigns messages such as malaria prevention, HIV/aids and TB advisory via targeted SMS and voice services, Track Vaccination, Disperse emergency information, medical adherence, fix appointment, Conduct surveys and receive feedbacks in minutes through our dashboard.
SaferMom also provides improved communication channels for care providers, hospitals, clinics, health insurance companies, Diagnostic centers, NGOs and other health entrepreneurs to sign up and easily communicate with the audience (mostly women) they serve based on monthly subscription fees.
Safermom’s innovative messages which goal is to help mothers through pregnancy and baby’s early years through timely, dedicated and targeted vital information are currently available in Yoruba, Igbo and Hausa.
“We hope to translate it to more Nigerian languages as we expand in the future since our services can be deployed in any languages of the world and to any mobile phones/lines at any location in the world even mothers without access to internet.” Lanre Adeloye told TechMoran. “Our Voice call platform which is at beta version solves the challenge of effective communicating with those who are illiterate, especially women in the least developed countries who have access to mobile phone – half of whom are illiterate.”
SaferMom’s idea was conceived about 4 years ago as medical intern in a primary health care but a personal experience about 2 years ago later brought the idea SaferMom to live. Nigeria presently contributes to about 13% of maternal and child deaths due to preventable diseases; mostly are as a result of negligence, illiteracy and failure of mothers to attend clinics for ante natal care. Most mothers also fail to present their babies for immunization schedules which have also contributed immensely to about 260,000 babies under the age of 5 years lost yearly.
Safermom is presently signing up and working with Hospitals, diagnostic centers, NGOs, Care providers, Government agencies, health insurance companies e.t.c to easily use its platform to reach out their audience. Presently, it has signed up 2,500 mothers and aims to sign up 30,000 pregnant and mothers with babies under the age of five years before the end of the year.
“Our long term goal is to scale our services and make our services sustainable using innovative models across Nigeria especially Northern areas and other emerging economies,” concluded Adeloye.
SaferMom is one of the most innovative African startups short listed for the Tony Elumelu Entrepreneurship seed funding.