“In the long term, we want to be the singular communication platform for restaurants and customers. We want people everywhere to have easy access to all kinds of restaurant information at their fingertips, so they can make informed dining decisions,” said Goyal.
In February, the firm launched Zomato Cashless in Dubai, to allow customers to make cashless payments at restaurants via the Zomato app.
Given Zomato’s aggressive product growth over the past few months and all that is in the pipeline, Zomato may soon be the only app one ever needs to dine out.
There is an increase significance on online food ordering now as the 24-hour global economy focuses on productivity and convenience and leaving minor tasks like cooking to hotels and restaurants. Rocket Internet has also recently purchased a number of online food ordering firms in Europe and emerging markets to tap into this now lucrative trade.
With Zomato Order, the app becomes the go-to app for anyone looking to discover a place to eat at, book a table, or order food online.