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Global restaurant discovery app, Zomato has said it will soon allow people in South Africa to order food online using Zomato Order from thousands of local restaurants.Zomato Order was launched in India in May.
Country manager for Zomato SA, Heino Gehle said that based on a lot of user and merchant feedback, Zomato realised there was a need for a seamless product experience in the online ordering segment.“Our focus has always been on making dining experiences more convenient for users and we are certain this is going to change the way people order in,” he said. “Over the next 2 months, we are looking to hire over 46 people as a part of the Zomato Order team, and 20 on the Zomato Media side, adding to the existing team of 75.”
Zomato provides in-depth information for over 1.4 million restaurants globally, helping people to discover great places to eat at or order in from.
According to Zomato founder and CEO Deepinder Goyal, the online ordering service is a key vertical for the company as the firm moves to extend its services beyond just restaurant search and discovery.
The firm is also set to launch Zomato Book, after it acquired restaurant reservation platform NexTable in May.
“In the long term, we want to be the singular communication platform for restaurants and customers. We want people everywhere to have easy access to all kinds of restaurant information at their fingertips, so they can make informed dining decisions,” said Goyal.
In February, the firm launched Zomato Cashless in Dubai, to allow customers to make cashless payments at restaurants via the Zomato app.
Given Zomato’s aggressive product growth over the past few months and all that is in the pipeline, Zomato may soon be the only app one ever needs to dine out.
There is an increase significance on online food ordering now as the 24-hour global economy focuses on productivity and convenience and leaving minor tasks like cooking to hotels and restaurants. Rocket Internet has also recently purchased a number of online food ordering firms in Europe and emerging markets to tap into this now lucrative trade.
With Zomato Order, the app becomes the go-to app for anyone looking to discover a place to eat at, book a table, or order food online.
