Jonathan Doerr, Managing Director of Jumia Nigeria has said less than 30% of customers shopping on the ecommerce giant’s platform are paying with credit cards – the majority prefer the cash on delivery payment option.

“Less than 30% of Jumia customers pay with the credit card online, but we are seeing growth in that area,” he said.

He also revealed that most of the platform’s traffic come from mobile devices.

“Most of our traffic comes from mobile devices,” Doerr said.

He believes mobile is very important and urged stakeholders to  intensify efforts to ensure more Nigerians have access to affordable mobile internet.

“Mobile is the most important thing. Internet on mobile device brings internet to Nigeria. There are not so many landlines here,” the MD said.

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