Tech hubs have been there in Nairobi even before iHub, Nailab, GrowthHub and Nairobi Garage, only this one’s listed were good at doing their PR and getting international coverage and love and pity in equal measure.
Squad Digital, Sub-Saharan Africa’s leading digital advertising firm, has today launched an innovation lab that is aimed at spurring technological growth through incubation and research in Kenya.
Dubbed Squad Labs, the lab will have dedicated research and development teams responsible for creating innovative products and is currently working with over 30 developers in in Kenya.
“We want to drive cutting-edge innovation in the digital marketing space in Kenya and Africa and we will be investing heavily in this sector to incubate products in Customer Relationship Marketing, social media, Wearable Technologies and Content Marketing areas,” noted Squad Digital General Manager, Manish Sardana.
Being itself a creative house working with clients across the continent Squad Digital’s Squad Labs aims to leverage Kenya’s creative minds and resources in new innovative ways and will provide a platform to source, develop, evaluate, test and eventually launch new digital offerings and technologies to the market.
Squad Labs is already working on a Social Banking Platform to allow consumers to open bank accounts online on social media platform such as on Facebook (and maybe Twitter). Later the Social banking platform will allow a bank’s customers to view their bank statements and even make transfer funds.
“Social Banking revolutionizes the way the Kenyan youth interact with the Banking system. The over 5 million Facebook users will now be able to manage their banking needs from the convenience of their Facebook pages”, said Mr. Sardana.
“Squad Labs is expected to impact the country by developing practical and cost effective solutions that focus on consumer trends and we will work with techprenuers to generate new ideas that will move quickly from concept to reality.
Squad Digital recently organized a Hackathon to develop an online Influencer Management Platform using Application Programming Interfaces (API’s) from Twitter to rate influencers based on their followers and subject matter expertise. The product called “Twitulence” will be rolled out soon in the market.
Squad Labs is also working to to roll out a Customer Relationship Marketing (CRM) solution, called the Lead Management System that will help sales organizations optimize their campaign spends and manage leads from various campaigns.
Squad Labs’s Squad Lab program aims to work with Kenya’s and global technology giants to even work on great initiative together.
Updated:The earlierversion of this story had mentioned Startup Garage insted of Nairobi Garage in paragraph one.