Ringier Africa has officially announced the launch of its Ringier Digital Marketing (RDM) arm to provide companies across Africa professional solutions to profit from the full value chain of online marketing, a diversification and complementary move by the heavily content-driven firm.
RDM Services include website and app design and development, post-live support services and SEO, search indexing, social anddigital media network channels among others. One of RDM’s ealry clients include supermarket giant Game Discount World Nigeria:
“Through our local and international expertise, Ringier Africa developed a sustainable KPI and reporting model, which optimizes the performance of online marketing campaigns constantly and made our platforms market leaders. Now we want to help our customers to achieve the same,” says Robin Lingg, CEO Ringier Asia & Africa.
RDM also provides digital training, the production of newsletters and tailored videos and the organization and coverage of events and other online engagements.With 360-degree digital marketing services firmly in place, Ringier Africa has an added revenue stream. Rocket Internet is said to be launched its ad network to also run campaigns for its partner companies and probably for its clients in future.