Going live today, Kenya’s Toimart
is a marketplace for babies’ and children’s stuff that’s promising parents a better way to buy or sell kids products and services including new and pre-owned clothes and toys.
Toimart existed as a Facebook Page and after garnering over 13,000 users selling over 1,000 items each decided to come to the web and on mobile (an Android app is coming) to connect baby stuff dealers and parents with pre-loved baby clothes and items.
The site allows either parents to sell their kid’s preused cloths, books, films, games and toys or new and second-hand baby stuff dealers to sell on the site strictly for parents. This also helps the dealers to save time and money instead of having to open expensive shops (stalls) in town.
Founded by ex-Cladlight engineer and Product Manager, Michael Gathogo, the site aims to be the go-to site for all things baby care.
“Kid’s fashion and accessories dealers are opting to close their shops in town and turning to Toimart due to the high costs of running business in town. General marketplaces such as OLX, PigiaME and Kaymu have huge inventories but the inventory is not moving,” Gathogo told TechMoran.
“Toimart is the saviour. We’re an exclusive market conencting parents to parents or parents to baby stuff dealers. We don’t have weird stuff like Donkeys selling on our site. When a parent comes to Toimart, it’s all about their kid’s needs” he added.
Because of his niche focus, Gathogo says he doesn’t see competition from ‘other platforms’ as they are just crowded with dead inventory-as no one is buying those from them. Fraud has also made many consumers afraid to post their contact details on the site. Toimart aims to save parents much time and money everytime they shop for their kids. He tells me he’s doing manual verification of all listings to make sure they are all legitimate and personal.
“At Toimart, we verify all the ads and make sure they are legitimate,” he says. “Users create an account and they upload any kid’s items that they are selling. They can be parents or kid’s stuff dealers.”
Gathogo says he aims to make money through banner ads, featured listings, social media commision sales and in future sale Toimart branded items when he grows Toimarts revenue or gets an investor on board.
As an ex-Product Manager with Cladlight
, a wearable tech company where he designed safety vests to reduce motorbike accidents, Gathogo is impressive and I nearly pull out a cheque to fuel the company but I decide to put Toimart in my Startups to Watch, Invest in and Take Over as CEO-the Elon Musk Tesla Motors style!