Ex-Lamudi MD Obi Ejimofo is joining Asoko Insight, an African market data and analysis firm headquartered in London with operations in Accra, Lagos and Nairobi has appointed to drive its African expansion drive as the venture shifts gears on the heels of its recent funding round.
Obi will also be part of the Asoko Insight advisory team and will lead Asoko’s drive to scale its operations across sub-Saharan African markets.
Prior to Lamudi, Mr Ejimofo ran global transformation programs for Thomson Reuters and Philips Electronics before focussing on strategy execution and market development in Sub-Saharan Africa as a consultant.
“I am really excited to be joining Asoko Insight at this pivotal stage in our story. Our objective is simple – to become the go-to source of corporate data and market intelligence for a global investment community that sees Sub-Saharan Africa as the next growth frontier.” said Mr Ejimofo in a statement.
Mr Ejimofo will help the firm expand across Africa following its recent $1.35 million seed round. The London-headquartered firm will use the funding to rapidly scale its data and content operations across Africa’s most dynamic growth markets.
“Obi’s experience running Africa focused operations is of critical value to optimizing our next growth phase and building superior analytics on African companies. We’re delighted to welcome him to the management team,” announced Asoko co-founder, Rob Withagen.