Mobile network operator Safaricom has been awarded for its Capture Kenya campaign designed to nurture photography in Kenya.
Held recently in Cape Town, South Africa, the annual African Excellence Awards honour outstanding achievements in the field of PR and Communications across five continents. Safaricom emergeD 1st Runner Up In the Social Media category for its Best Multi-Market Communications and Best Microsite .
Capture Kenya campaign was launched in 2013 and seeks to work with talented Kenyan photographers to showcase the beauty of Kenyan landscapes, people and culture through photography.
It involves commissioning professional and promising amateur photographers to capture the best of Kenya in line with a prescribed theme each year; images captured are then showcased in Safaricom’s annual calendar and other marketing collateral.
In 2015 the theme was #ThisIsMyKenya (www.thisismykenya.co.ke). It sought to encourage Kenyans to take charge of the Kenyan narrative by telling audiences – both locally and abroad – positive stories, sharing glimpses into everyday life in Kenya and publicly appreciating the country’s beauty through social media.
The Excellence Awards are a global brand that started in Europe ten years ago before growing to become a worldwide competition that celebrates the best that African PR has to offer.