In a move to increase its coverage and bolster its market share, Huawei Technologies has partnered with mobile phones retailer FoneExpress in a retail expansion plan to take Huawei devices to cover the whole country.
According to General Manager, Huawei Devices Kenya Mark Hemaobin,”Huawei is keen to providing quality and affordable smartphones to as many Kenyans as possible. For us to meet our business goals and also increase our local smartphone market share from the current 13 to over 25 percent this year, partnerships like this will be key for us.”
The deal will make Huawei devices available in all FoneExpress in Nakumatt, as well as Tuscom in Tuskys, Naivakom in Naivas, and PhoneLink in Major shopping malls and retail outlets across the country.
FoneExpress has over 100 shops countrywide which will stock devices for both the middle level and premium cmarket.
FoneXpress Service Director, Brenda Okwiri said, “This initiative is part of our commitment to offer customers a wider variety of original smartphone brands, and serves as an endorsement of the Huawei brand and product range. We will work closely with the Huawei team to offer our customers’ value-for-money and essential after-sales support that will also be mirrored on the back-end as a dedicated newly appointed Authorized Service Centre.”
Currently, Huawei Device Kenya is selling devices through business to business partners like Safaricom, Airtel and Orange. The firm also opened a new flagship shop at Garden City Mall and will be looking to set up additional shops in key towns in Kenya this year.
The new business strategy will also see company sign up more resellers and retail partners throughout the country as the firm looks to ensure that Huawei devices are readily available to existing and potential customers.