In a move to boost entrepreneurship in the country under its recently launched Ksh50 Billion job creation and skills development programme, KCB Bank has inked a deal to air “Lion’s Den”, a weekly series that will see budding entrepreneurs pitch their business ideas to investors.
According to KCB Director Marketing & Communications, Angela Mwirigi, “We are proud to be part of this exciting phase as the youth increasingly take up greater sway in the revolution and pace of the economy in the coming years. They are the holders of the greatest ideas, the energy, and the commitment that is needed to drive the transformation. As a Bank we are committed to ensure they realize their dreams through providing platforms that will create an enabling environment for these opportunities.
The Bank is working with The Nation Broadcasting Division to air the weekly series which has been re-named for the local market in official affiliation with the American and UK versions of the show, Shark Tank and Dragons’ Den.
“We are greatly looking forward to making an exciting and world-class TV series that will have a significant impact in driving entrepreneurship in Kenya. We have been working with SPT to bring this TV format here for some time and QBF is delighted to be in collaboration with KCB and NTV to see the project come to life”, said Amber Prior, Executive Producer at QBF Kenya.
KCB Group 2Jiajiri Programme is expected to benefit at least 500,000 youths in a period of 5 years, is a step in the right direction that will open up new possibilities for small and informal businesses to thrive. The programme, which also encompasses a business challenge for start-ups, will enable young entrepreneurs to submit their business ideas for funding in order to boost their productivity.