Mooditt, a music streaming app incubated by Mahindra Comviva has launched the first-of-its-kind music cataloging by moods to give Nigerians who have an eclectic taste in music including Hip-Hop, Highlife, R&B as well as religious music depending on their mood at any given point of time.
The revamped Mooditt comes with improved algorithm that classifies songs on the basis of various mood selections enabling users users to browse through its repository and enjoy songs of their favorite artists blending with their mood at any given time.
According to Olubukola Awodumila, Marketing Lead, Mooditt, “the new Mooditt 2.0 music app does not just allow users to create personalized playlists but also allows them to create and manage their personal profiles and access downloads of hottest Nigerian songs offline.”
The user can download free ringtones of all the songs in the catalogue, select their favorite song share them on social media and also get newsfeed and information of their favorite artist. The app currently allows secure online payment through QuicktellerTM and would soon include other mobile money service providers like Paga, Pocketmonie etc.
Mooditt has recorded over 500k thousand music downloads and has reported 2 million unique sessions, 32 million page-views, 2.5 million songs streamed with an average 7 minutes spent per Mooditt app user.
Users can create and share playlist and also download songs and ringtones for listening offline, wirelessly. The app offers the user the ability to search directly for tracks, artists, albums and browse music by genres.
PricewaterhouseCoopers has forecast consumer spending on recorded music revenues to hit $43 million and $19 million for Nigeria and Kenya respectively this year. Both markets are undergoing shifts also seen elsewhere in the world, meaning digital gains will roughly offset physical losses. PwC expects Nigeria’s physical market to decline $3 million to $14 million by 2017, while its digital market is predicted to grow $2 million, to $28 million. In Kenya, a $2million decline in the physical market in 2017 is expected to overshadow a $1million increase in the digital market.