Tafuta.biz is a new ‘Mocality’ for businesses in Kenya. You probably have heard of ‘Yelp’ or remember Mocality, the Nasper’s backed business directory that had a scuffle with Google but later shut down citing a poor business model.
Tafuta.biz, is a new business directory based in Nairobi Kenya that aims to be a free search website for consumers to search and find businesses, products and services in Kenya. For businesses, the firm says it gives them immediate online visibility, to showcase their brand, products and services and allow them reach and engage with their target customer base.
Njeri Wright, Tafuta.biz Marketing Director says Tafuta.biz customers can also share their shopping experiences on the site by writing reviews and sharing their story instead of just searching for business listings.
“Don’t just google it! Tafuta it! to find local business listings and reviews of businesses listed in several categories including automotive, schools, professional services, entertainment, blogs, financial services, health & medical , real estate, shopping and more – all reviews are by consumers like you only on tafuta.biz,” the firm says on its website.
Founded late last year and launched this year, Tafuta.biz is a Kenyan search and review website for the Kenyan marketplace for today’s customers who are online 24-7 on their computers, smartphones and tablets.
“They are on social media sites, e-commerce sites, newspaper sites and entertainment blogs looking for information, reviews, referrals and deals on where to shop, find and buy their next product or service. The same customers are eager to return to the internet to rate and review your business while sharing the same with their friends and family as well as fans and followers on social media,” says Wright.
The site has free basic business web profile for businesses to help them improve their online visibility to attract new customers, increase product awareness, and enable them to enjoy customer engagement in this digital age. There will be charged profiles for featured businesses as well.