Ex-Konga VP of Marketing, Gabriel Gab-Umoden has launched a triple play service dubbed Legend in a move that will see him take on Netflix locally in Nigeria by bundling Premium Content, TV, Internet, and Voice services over a high-speed fiber optic data connection wired to your home or office.
Legend has Legend Triple Play, Legend Dual packages, Legend Lite and Legend Zone.Tucked under this is Legend TV, Legend Lite, Legend Internet,Legend Voice, Legend Zone and Legend Home. At least that’s what we know so far.
Under Programming, Legend has highlights, Box office and one programme that caught our eye is the Legend Freezone which allows users to watch selected content for free, revealing Gab’s marketing genius by using fremium to lure and hook up reluctant users to premium content in a short run.
“Legend is an exclusive multi-media brand that offers distinctive value to enhance the lifestyle and experience of our customers. Legend offers premium entertainment to your home with a movie theatre experience, unlimited internet and high definition voice calls,” the firm says. “With Legend TV, you can enter a world of premium HD entertainment with on demand movies and series where you get to set your own schedule and you can enjoy the latest cinema releases with Legend Box Office.”
There’s definitely a huge Nollywood movie demand in Nigeria and West Africa at large, but there is also a growing youth and middle class population who adore Hollywood. Netflix might still crack the market but this doesnt mean other players will be closed out. There are homes who might even sign up to both. Legend’s bundling of internet, TV and movies and yes-plus freebies might gain him quite a significant amount of market share quickly, though at a cost.
So far we don’t know much about Legend’s content acquisition deals and strategies but we know that most of those movies on Netflix in Africa are ages old and the youth want new-new stuff. Whoever updates their investory best and fast won’t go wrong on quicker user acquisition.
Legend’s early challenges might be signing up both content providers and users. Pricing is also a challenge, one might easily overchardge to make a kill or undercharge then burn their fingers. There is also the issue of either going mass market or segmenting the market but that’s not an issue now.
Kenya’s Able Wireless is doing a similar thing in Nairobi via a decoder with a an FTTH service to be launched soon. Incumbent Zuku and recently Jamii Telecom and Safaricom with its BigBox. This are interesting times to live. Go claim your Legend here now now.
