">
TechMoran
  • About Us
  • Deals
  • Jobs
  • Motoring
    • Money
  • Pitch Your Startup
  • Submit Your Post
  • Freelance Gigs
  • Travel
  • Men’s Corner
  • Dating
Saturday, January 16, 2021
  • Startups
  • Reviews
  • Insider
    • Obituaries
  • Business
  • Women
  • Blockchain
  • Columnists
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition
No Result
View All Result
TechMoran
">
Home Tech

The rise of the sales platform

Milcah Lukhanyu by Milcah Lukhanyu
5 years ago
in Tech
6 min read
0

 

 

According to Harvard Business Review, a brand is not something you manage over time. It’s something you deliver in the moment and is no longer just an identifying mark. Rather it is something that customers have a relationship with and it is this that has led businesses to consider how to use technology more effectively to manage their brand and its customer relationships.

IDC forecasts spending on CRM applications will reach $31.7B in 2018, attaining a CAGR of 6.9%.  The forecast splits the spending across contact centers, customer service, marketing automation and sales automation.

“The development of the brand, its relationships and the central role of the customer has placed a renewed focus on the role and investment into customer-related software. The rise of salesforce automation (SFA) is one area that has grown in importance and relevance, as businesses grapple with its brand and getting to know the customer on a deeper level,” says Quinton Pienaar, CEO, Agilitude, a Salesforce platinum reseller and customer experience evangelist.

In congruence with this brand shift, IDC has reported that CMOs are starting to redefine the direction of marketing spending based on customer inquiry calls and their analysis of the CRM market.  Pienaar says this is exactly what should be happening: “Industry should be listening to customers and adapting business strategies accordingly, while looking at ways to more effectively utilise software to assist in the process.”

Understandably then, it is no surprise to learn that over the last ten years, marketing has seen what could be the greatest explosion of technology of any business function in history.

READ  Ericsson launches first software solution for intelligent utilization of multiple encoding resources

Related posts

History of Binance: The Success and Failure of One of the Most Popular Cryptocurrency Exchange

January 15, 2021
0

How to fuliza by Safaricom guide

January 15, 2021
0

ASUS debuts new ZenBook Duo | Pro Duo, VivoBook, ExpertBook and Chromebook laptops at CES 2021

January 15, 2021
0
signal-apps

Is Signal That Different From WhatsApp? Here Are 5 Ways It May Be Different

January 15, 2021
0

“IDC has correctly predicted the trend and fundamental shift from point solutions to platforms. While it is a significant departure, the rise of the platform is powerful. It creates a single, connected experience for every user. It’s a truly connected platform, built for a connected world,” says Pienaar.

He says that there is no doubt that the future of software and technology lies in platforms. According to www.platformthinkinglabs.com business leaders are developing platforms that connect diverse participants with one another and enable them to interact and transact. This means, that on the Internet, anyone can be a producer. Today’s network platforms aid the creation of entirely new markets by connecting producers and consumers with each other.

“This makes the job of the brand and its custodians even tougher and the role of platform technology all the more important,” says Pienaar.

He says it is the use of this powerful platform that makes salesforce automation so significant moving forward: “It is part of a digital transformation taking place globally. The businesses that embrace platforms and the resulting technology, will be drivers of innovation and will have a very compelling competitive advantage.”

Readers 1,075

Share

  • Click to share on Telegram (Opens in new window)
  • More
  • Click to share on Tumblr (Opens in new window)
  • Click to print (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Pocket (Opens in new window)

Like this:

Like Loading...

Related

Milcah Lukhanyu

Milcah Lukhanyu

Milcah Lukhanyu covers daily news briefs at TechMoran. She is the person who will probably read your press release and get the story out of it or totally trash it. Send tips to [email protected]

Related Posts

cryptocurrencies

History of Binance: The Success and Failure of One of the Most Popular Cryptocurrency Exchange

January 15, 2021
0
How To

How to fuliza by Safaricom guide

January 15, 2021
0
Tech

ASUS debuts new ZenBook Duo | Pro Duo, VivoBook, ExpertBook and Chromebook laptops at CES 2021

January 15, 2021
0
signal-apps
Tech

Is Signal That Different From WhatsApp? Here Are 5 Ways It May Be Different

January 15, 2021
0
Tech

Between WhatsApp, Facebook And Signal Which Platform Collects More Personal Data?

January 15, 2021
0
Tech

HTML5 Tech Takes Over from Flash to Advance E-Sports Industry

January 15, 2021
0
uganda-8
Tech

This Is Why The Ugandan Web Is Currently In Turmoil And Their Internet Has Been Shutdown

January 14, 2021
0
Leadership

SEACOM suffers second major executive exit as CTO resigns

January 14, 2021
0

https://bit.ly/2VOxuoBhttps://bit.ly/2VOxuoBhttps://bit.ly/2VOxuoB
ADVERTISEMENT

Join our Mailing List

Loading

Recent Posts

What You Need To Know To Manage Your Network Effectively

January 16, 2021

Baidu establishes an Intelligent electric vehicle arm to bring autonomous cars on a road near you

January 15, 2021

Adam Molai’s JUA Kickstarter Fund Doubles to $2M to Kickstart African Entrepreneurship

January 15, 2021

History of Binance: The Success and Failure of One of the Most Popular Cryptocurrency Exchange

January 15, 2021

How we can all contribute to the Green revolution 

January 15, 2021
">
">

Follow Us

">

There are many sites out there focused on blowing off some steam, from funny entertainment to thrilling experiences like playing online, in some cases online gaming could grant you the chance to win extra money. We came across rocketpot.io while browsing for a good btc casino online and it left us a very good impression with their wide variety of games and crypto offering.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© 2019 Moran Media Group - All rights reserved TechMoran.

No Result
View All Result
  • Startups
  • Reviews
  • Insider
    • Obituaries
  • Business
  • Women
  • Blockchain
  • Columnists
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition

© 2019 Moran Media Group - All rights reserved TechMoran.

Login to your account below

Forgotten Password? Sign Up

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
%d bloggers like this: