Orange Business Services, the B2B division of the Orange Group has established a new sales office in Nigeria in addition to the existing customer support activities in the country to support senior IT decision makers with strategies to grasp the market opportunities being brought by digital transformation.
The potential for businesses to expand in Nigeria is demonstrated by the size and rate of growth already achieved by existing Orange clients, especially in the financial sector.
According to Giorgio Heiman, vice president, Africa at Orange Business Services, “The expanded Orange Business Services presence in Lagos helps support the many Nigeria-based businesses who want to increase their business performance and profitability.”
Heiman adds that the office will help the firm act as a trusted advisor to help its customers compete on an equal footing in what is rapidly becoming a global market.
Orange Business Services in Nigeria supports both Nigeria-based businesses, which are growing and transforming thanks to digital technologies, and multinational companies from elsewhere on the continent and beyond, which are looking to expand within Africa.
In addition to West Africa, Orange Business Services is present across North and South Africa. Customers are supported by global customer service centers in Cairo and Mauritius – part of a network of five centers worldwide.
Though Orange has exited in Kenya and Uganda, it says it has a strong commitment to the African continent, which has been at the heart of the Orange business strategy for the last few decades. The Group has been acquiring more telcos in Francophone Africa showing its commitment to the continent.
The firm has invested heavily to support infrastructure development and innovations that have changed the social and business landscape.