After launching in Johannesburg, Pretoria, Cape Town, Durban and Port Elizabeth in South Africa and Nairobi and Mombasa in Kenya, Lagos and Abuja in Nigeria, cab-hailing firm Uber is set to launch in cities in Ghana, Uganda and Tanzania within a month, The AP reports.
The firm is also testing out cash options in South Africa after similar efforts in Kenya, Nigeria and India bore fruit.
Speaking to TechMoran, Samantha Allenberg, Uber Africa, Communications Lead said, “Uber’s ambition is to be everywhere – any progressive, forward-thinking city that has a need for safe, reliable and efficient transportation, we want to be there. We are part of a broader mobility movement, establishing smart cities of the future and we are constantly exploring our options of where to go next. Uganda, Ghana and Tanzania are priority markets for us.”
To cement its friendship with metered taxis and local authorities, Uber has come up with easy credit facilities for its driver-partners and interested investors to get as many cars to its hailing platform through credit deals with banks and MFIs.
Just yesterday, Uber Kenya and Sidian Bank announced they have set aside a Ksh 10 billion kitty (USD 100 million) to lend to driver-partners and businesses interested in running their business with Uber.
Dubbed Uber Vehicle Solutions Programme, the initiative is open to both new and already existing drivers to help them get new cars to start or grow their Uber businesses. The firm last year launched a similar initiative in South Africa.
Such initiatives are helping Uber attract even driver populations that were earlier opposed to it as they can make as much revenue on the platform as they can. However, there’s still a catch when the firm goes driver-less in a few years and renders the same driver-partners jobless unless they own the driver-less fleet.
Expanding across the world hasn’t come easy for the firm as it had faced oppositions in various markets from various authorities and lobby groups apart from just the metered drivers. The primary advantage Uber is still unbeatable and still growing strong and amassing popular support is its convenience which will not die down soon.