Absa has launched ChatBanking, to allow its customers to conduct their day-to-day banking from their Twitter account, without interrupting their Twitter session. The firm says the service will be rolled out to other social media platforms.
“The launch of ChatBanking on Twitter shows our commitment to delight our customers and offer them a smooth digital banking experience – from start to finish, in real time and now also on their favourite social media platform,” says Ashley Veasey, Group Chief Information Officer and Chief Digital Officer at Barclays Africa.
UBA last year launched an innovative online banking solution called U-Social to allow customers do banking transactions on social media using their Facebook account conveniently.
A recent study by global research firm Nielsen showed that Twitter, most often accessed “on the move” and “in the moment”, is an everyday activity for most South Africans. The study found that 61% of local users visit Twitter at least 2 to 5 times daily, with the average time spent on social media channels at around 2 hours and 43 minutes per day. “To deliver a cool banking experience, we are bringing banking to where our customers spend their time. The service, another first from Absa, allows customers to bank conveniently and efficiently without having to leave Twitter,” says Ashley.
“ChatBanking is as easy as sharing social commentary or political views in 140 characters or less and offers the bank a conversational and fun way of enhancing social engagement with our customers.”
As part of the initial offering Absa customers will be able use ChatBanking to conduct the following transactions:
- Get the actual and available balance on your transactional account.
- Buy airtime or data for the cellphone registered to your account.
- Obtain a mini-statement showing the most recent transactions on your account.
Accessing ChatBanking via Twitter is simple. In a one-time only process you will register in a secure environment which will link your Twitter profile to your Absa bank account.
Here are the easy steps you need to follow to add your ChatBanking profile:
- Logon to Absa Online from www.absa.co.za
- From the Express tab in Absa Online click on Settings
- Click on Manage ChatBanking
- Click on Add Profile
“Once you have added your profile via Express on Absa Online and followed @AbsaChatBanking, all you have to do is send a private message to @AbsaChatBanking from Twitter to get going, then simply say “hi” to get started,” explains Ashley.
“You are only able to purchase airtime and data for yourself, so even if someone took control of your Twitter account, they would not be able to change the information to purchase airtime or data for themselves,” he says.