Of the 187 countries that SimilarWeb examined, WhatsApp claims 109 countries, or 55.6% of the world putting its first against Messenger, Viber, Line, or WeChat. SimilarWeb found out that WhatsApp’s countries include Brazil, Mexico, India, Russia, and many other countries in South America, Europe, Africa, Asia, and Oceania.
“Using Android data from 187 countries, we were able to determine the most popular messaging app all over the world. In fact, in almost every country in the world, a messaging app is the most used app overall,” said
Shahar E. Mandel Senior Researcher at SimilarWeb.
Facebook’s Messenger app came in second overall, claiming 49 countries including Australia, Canada, and the U.S while Viber came in third to claim 10 or more countries. The app shows strong popularity in Eastern Europe, and is the top app in Belarus, Moldova, Ukraine, and others. In fact, as of April 2016, Viber was installed on 65% of all Android devices in Ukraine and was used for an average of 16 minutes a day. Viber’s popularity also reaches other parts of the world including countries such as Iraq, Libya, and Sri Lanka.
Line, WeChat, and Telegram are 3 other messaging apps claiming multiple countries with China, Iran, and Japan representing countries using one of these apps. Japan’s obsession with Line is well documented and in a recent post, we discovered that not only is Line the most popular app in Japan, people who have it use it for an average of 40 minutes a day!
BlackBerry’s BBM is still used by the masses in at least one country in the world: Indonesia. As of April 2016, the app was installed on 87.5% of all Android devices in the country, far surpassing any other country in terms of BBM use.
In fact, when comparing the install rate of BBM to other countries, it becomes clear just how large the divide is. In the U.S., only 0.42% of Androids had the BBM app, with Australia and the UK showing slightly higher use.