Targeted at the 16-24 age group, the platform has an exciting voice and data offering called the Yolo Pack and aims to create an enhanced user-experience for this segment.
In a statement, MTN Rwanda CEO Gunter Engling said, “Yolo is our way of connecting with the youth that represent about 40% of the total population of Rwanda. As MTN, we are dedicating our efforts and resources to help nurture the youth, inspire them and drive them to achieve greatness.
We believe the future of the country and our business rest with this segment. We therefore want to invest in developing youth who will be proud of themselves and that Rwanda will be proud of.”
The firm says the campaign speaks to how MTN is banking on the youth by giving them customized products and solutions that they can identify with. The value behind Yolo is that MTN is able to give the Youth flexible packages to live in a digital world with affordable packs, and to connect to anyone at any time on its extensive network.
With the Yolo Pack, eligible customers will dial *154# then access a menu that will give them the option of activating either voice or data.
Daily – 50Rwf for 12 minutes
Weekly – 400Rwf for 800 minutes
Daily – 50Rwf for 55MBs daily
Weekly – 400frw for 420MBs weekly
This segment will also be able to call their peers on a Closed User Group (CUG) rate of 10Rwf/min. Other incentives for activating any of the above packs include free sms, free Wikipedia & very affordable night calls at 1Rwf/min.
Just like Blaze, Yolo will allow the youth to make their own rules to help them achieve their own greatness, hence “Yolo, Go Be Great”.
To officially launch the new campaign to the public, MTN has scheduled an exciting Yolo festival dubbed Kigali Turn Up at Gikondo Expo grounds on the 11th of June starting at 12 noon to 10pm. This event will feature the best of local artistes, dance competitions, DJ battles, rap competitions and a special appearance by DJ Apeman from Uganda.
Dance groups also stand a chance to win cash prizes at the Kigali Turn Up Concert by recording a 1 minute dance video to Charly, Nina and Riderman’s brand new hit song, “Yolo”, and sending it to 0788310400. The video with the most likes and shares on the MTN Facebook page will be selected for the final dance off at the concert.
“Yolo isn’t just about fun. We are telling the youth that we are there with them through their journey of discovery, in being who they want to be, in establishing their greatness and embracing their future. MTN is the enabler for an enhanced lifestyle helping young people both advance their journey to progress and live fuller, brighter lives,” concluded Makolo.
The MTN brand continues to resonate with its customers and inspire affinity as the company continues finding new ways to make their customers’ lives brighter, while enhancing their MTN experience.
MTN is currently the leading operator in Rwanda.