Asus has announced the introduction of its third generation of smartphones at this year’s Computex event in Taiwan in a move to grow is market share in the highly competitive smartphone market.
The new smartphones Zenfone 3, Zenfone 3 Deluxe andZenfone 3 Ultra target selfie and mobile photography enthusiasts. The ZenFone 3 Deluxe comes with a 23MP camera featuring the latest Sony image sensor, a large aperture lens, and an optical image stabilization feature for high-resolution, blur-free, and low-noise photos in almost any lighting condition.
On the other hand, the Zenfone 3 and Zenfone 3 Ultra are both targeted at trendy and entertainment fanatics. The Zenfone 3 Ultra features five-magnet stereo speakers with a smart amplifier that provides clear, defined sound and protects the speakers. It’s also the world first smartphone with virtual 7.1-channel sound.
The Zenfone 3 features a premium design with a 5.5 inch display that delivers a superior visual experience for apps, videos and games. It also has a built in fingerprint sensor that’s perfectly positioned on the rear of the phone to sit underneath the user’s fingers and unlocks the phone in just a fraction of a second.
The firm also introduced a range of notebooks PCs such as Zenbook 3,Transformer 3 and Transformer 3 Pro. The Zenbook 3 is redesign of original Zenbook that is targeted at the premium market. It features an ultra-seek 11.9mm body, with a spun-metal finish. It also comes in different colours; Royal blue, Rose Gold and Quartz grey- to appeal to either gender.
The Transformer 3 and Transformer 3 Pro are 2-in-1 hybrid PCs that have also been restyled under the Transformer model. Targeted at the highly mobile users, they are largely similar. The only major difference lies in their processors and storage capacity. While the Transformer 3 is powered by 7th Gen Intel processor with storage of space of 512 GB SSD and 8 GB RAM, the Transformer 3 Pro is built with the Intel Core i7 processor and has upto 1TB SSD and 16GB RAM.
Zenbo, a home robot, designed to provide assistance, entertainment and companionship to families, was also another major attraction during the event.