Orange Money has partnered with Aleda, a cashless payment and money transfer firm to bolster money transfer between France and Africa, on its network.
Set to benefit Orange Money customers in the Ivory Coast, Mali and Senegal and France, customers will be able to transfer funds via their mobile phone to family and friends in the Ivory Coast, Mali and Senegal as well as mainland France.
Aleda, Orange’s long-standing wholesale partner for the distribution of pre-paid telephone offers brings its comprehensive network of outlets with approximately 4,000 independent close-to-the-customer points of sale for paperless transactions such as mobile top-ups, electronic money codes or money transfer.
Pascal Roudier, chief executive of the Aleda Group, explains: “The technological innovations developed by our teams have been an accelerating factor in implementing Orange Money in France. Our Sepia app for tablets and smartphones allows users to be identified, while our dedicated apps enable the required level of transaction management.”
The network was launched via a pilot run in July 2015, when the first Orange Money store fitted with technical solutions developed and managed by Aleda opened in Avenue de St Ouen in Paris.
Aleda has gone on to launch this service in over forty outlets across France. But as Daniel Frent, Associate Director for the Group, explains, the size of Aleda’s own network means “this is only the beginning. Our network of independent outlets will make this new service increasingly accessible to those who want to top up their Orange Money account in France.”