Jumia Cars, Jumia Jobs are set to launch in Kenya in a few weeks to take on One Africa Media-owned Cheki and BrighterMonday as Africa Internet Group rebrands to Jumia after 4 years of establishing and growing its online services in Africa.
Jumia Deals, a classified section formerly Vendito has already launched but doesn’t have much inventory as yet. Other sites on JUMIA include Jovago – Africa’s leading online hotel booking platform which is now Jumia Travel, while food delivery company, HelloFood will now be Jumia Food. Kaymu which serves as a community market place has rebranded to Jumia Market. Real estate Lamudi becomes Jumia House, while the company’s logistics services AIG X takes new identity as Jumia Services.
“Uniting all services allows us to better help our customers fulfill their daily aspirations. This is all possible because people connect to our platform to access those services and products in an environment that we have designed for them, addressing their needs and expectations on quality, choice, price, trust and convenience.” said Sacha Poignonnec and Jeremy Hodara, founders and co-CEOs of Jumia.
The firm says sellers will also benefit from this move, by getting access to more traffic and to a greater world of opportunities. Every day, Jumia helps and encourages restaurants, hotels, local sellers, brands, real estate agents, car dealers, large companies and logistic companies to become better, bigger, more performant, thus creating positive impact for Africa.
The founders reiterated that, “Operating under the same brand name reinforces the legitimacy of proposing other services to our customers and to our sellers. We want to have one strong brand that is trusted and loved by our customers across Africa”.
Jumia’s new vision, “Expand your horizons”, expresses the group’s ambition to transform people’s lives through internet, overcoming the ground market challenges of the continent and giving all Africans the opportunity to access high quality services and products everywhere.
