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Home Startups

Savannah Fund-backed BigX founder takes OMG Dig­i­tal, a BuzzFeed for Africa into Y Com­bi­na­tor.

Milcah Lukhanyu by Milcah Lukhanyu
4 years ago
in Startups, Tech
5 min read
0

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omgdigital-f2c72bedFounded by Jesse Ahin Ghansah and Prince Boakye Boam­pong, a co-founder of Savannah Fund-backed BigX has launched OMG Dig­i­tal, a BuzzFeed for Africa targeting the continent’s 250 million millennials with entertainment and lifestyle con­tent.First focused on Nigeria, Ghana and Kenya, OMGVoice has hit 3 million unique monthly read­ers just five months after it launched. Now being accelerated at Y Combinator’s class of 2016, Prince says OMG Dig­i­tal is set to launch a food and tech vertical, and then expand into Uganda, Tan­za­nia, Zambia and South Africa.“OMG Dig­i­tal’s founders, Jessie and Prince, impressed us immediately with their knowledge, energy, and intelligence. Together, they had al­ready built OMG into a media force in Africa in remarkably lit­tle time, and we have con­fi­dence they will go on to be a dominant player in a rapidly grow­ing mar­ket. Fund­ing these founders was a slam dunk for YC,” said Geoff Ral­ston, Part­ner at Y Com­bi­na­tor to the Macro.

Prince and Ghansah say that more media companies in Africa are stuck in the past and are bringing the print ex­pe­ri­ence on­line instead of having complete new digital platforms.

“When peo­ple go to those web­sites, they have a bad ex­pe­ri­ence be­cause the sites are not op­ti­mized for mo­bile. We’ve had mo­bile in mind since day one,” Ghansha told The Macro.

READ  Chipper Cash expands its free P2P & cross-border remittances to Nigeria

OMGVoice says it’s a top destination to discover and share original content focused strictly on African pop-culture, entertainment and lifestyle. It’s main aim is to entertain millions of people of African origin with content they can finally relate to. Currently in 3 African countries; Ghana, Kenya and Nigeria, OMG says it’s on track to be the leading entertainment media platform for the “connected generation” of African millennials worldwide.

It now has 3m monthly global visitors, 8m monthly global page views of which 90% visit OMGVoice from a mobile device. It has 450,000+
social media fans and followers and 100,000 daily newsletter subscribers which each spending an average of minutes on the site.

Readers 6,914

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Tags: BuzzFeedEntertainmentGhanaGossip
Milcah Lukhanyu

Milcah Lukhanyu

Milcah Lukhanyu covers daily news briefs at TechMoran. She is the person who will probably read your press release and get the story out of it or totally trash it. Send tips to [email protected]

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