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Founded by Jesse Ahin Ghansah and Prince Boakye Boampong, a co-founder of Savannah Fund-backed BigX has launched OMG Digital, a BuzzFeed for Africa targeting the continent’s 250 million millennials with entertainment and lifestyle content.First focused on Nigeria, Ghana and Kenya, OMGVoice has hit 3 million unique monthly readers just five months after it launched. Now being accelerated at Y Combinator’s class of 2016, Prince says OMG Digital is set to launch a food and tech vertical, and then expand into Uganda, Tanzania, Zambia and South Africa.“OMG Digital’s founders, Jessie and Prince, impressed us immediately with their knowledge, energy, and intelligence. Together, they had already built OMG into a media force in Africa in remarkably little time, and we have confidence they will go on to be a dominant player in a rapidly growing market. Funding these founders was a slam dunk for YC,” said Geoff Ralston, Partner at Y Combinator to the Macro.
Prince and Ghansah say that more media companies in Africa are stuck in the past and are bringing the print experience online instead of having complete new digital platforms.
“When people go to those websites, they have a bad experience because the sites are not optimized for mobile. We’ve had mobile in mind since day one,” Ghansha told The Macro.
OMGVoice says it’s a top destination to discover and share original content focused strictly on African pop-culture, entertainment and lifestyle. It’s main aim is to entertain millions of people of African origin with content they can finally relate to. Currently in 3 African countries; Ghana, Kenya and Nigeria, OMG says it’s on track to be the leading entertainment media platform for the “connected generation” of African millennials worldwide.
It now has 3m monthly global visitors, 8m monthly global page views of which 90% visit OMGVoice from a mobile device. It has 450,000+
social media fans and followers and 100,000 daily newsletter subscribers which each spending an average of minutes on the site.
