Nigeria’s search engine for local business Vconnect.com
has rolled out new upgrades on the website that prioritizes business discovery and engagement in a move to make it easier for people to find, connect with, and buy from the 1.2 million business on its network.
The overall design is now simpler and more functional.
According to Deepankar Rustagi, VConnect Founder, and General Manager, “Our goal is to provide complete information that helps users to find and connect with businesses that are right for them. VConnect isn’t just a business search engine; it’s a discovery and engagement platform.”
The marketplace has added a businesses lists feature, to allow users find the best businesses and go ahead and transact with those companies if they want.
The new search bar is set against beautiful cityscapes across Nigeria. The business lists is a curation tool which helps people recommend the best or most relevant businesses in a category. The review engine has also been updated to serve users adaptive content that eases the process of leaving reviews on businesses they visit.
“We are excited about this,” says Ramanathan Solayappan, VConnect’s Product Manager. “This redesign doesn’t just provide the best user-experience in the history of VConnect, the new functionalities mean users can access information in an easy, relatable and deeply human way. We’ve stripped away the non-essentials to leave only the most relevant, distraction-free experience for our users.”