If you have decided that your company needs rebranding, whether you want to change your image, update or highlight a new product range, it is important that you make sure that you think it through first and consider everything you need to do before starting. If you do not have a good plan then you may find that it could lead to you losing customers and causing business to decline. Therefore you need to think of everything and some of the more important things are explained below.
The most important thing is that you make your customers aware of what you are doing. They need to not be surprised that you are rebranding or else they may visit your website and think that they are in the wrong place. Even if you are making small changes it is wise to give some warning. Also if you have a big new launch date, it may encourage them to visit you on that day and take a look at what you have done, which could increase your traffic and possibly convert to more sales. Inform them using all means that normally use to communicate with them so that there is less chance of anyone being missed out.
It is really important to think about how things will look. Whether you are paying a professional graphic designer or doing the work yourself, it is good to think hard about it. You want something that will stand out, look modern but not date too quickly and have an aspect of continuity from the old branding. It is worth deciding whether you feel you are capable of coming up with new branding yourself or whether you need help. Some people are more creative than others but even if you cannot afford to pay someone you may still be able to get help. You can look at other businesses and take ideas from them, choose themes that have already been made by other people or just take advice by looking at informative websites. It does not have to cost a lot of money but it can take time. It is well worth spending the time though, so that you are sure that you get it right first time as you do not want to have to change things soon again because you made a mistake.
Wording and Content
Along with rebranding it is worth thinking about any changes to wording and content you will make. This could be as simple as a strap line for your business name, description of your business or some new blog articles. However, it may be much more than this as you may decide to completely revamp everything and start again. Although this is a great way to have a change, it will mean that your website will have to be start again with regards to search engine positioning due to the completely new content and it may therefore be more difficult for people to find you. You need to therefore decide what you want to achieve and whether having everything completely new is what you want and worth the risk.
It is worth thinking about whether you are going to change product lines as part of this new branding. It could be a good time to ditch things that do not sell that well and start selling some new things The launch could all be incorporated together so that customers taking a look at the new branding will also be introduced to new things at the same time. It is wise to keep some things the same though, particularly anything that is really popular so that customers still recognise that it is you.
You will need to think about how you will be advertising once you make these changes. You will want to make sure that everyone who needs to know is aware of the rebranding and encourage them to visit your website for a look and hopefully buy something. Think about how you are going to do this. It could be wise to send out to any mailing lists you have, announce on the website and social media and on any other customer correspondence that you have. You also need to consider whether you are going to use any new lines of advertising as well. Consider whether there are any types of advertising that you have not considered before that would be affordable and effective. Think about what works for your brand and whether you need something different now, compared to what you did before. There are many free ways to draw attention to your brand, so even if you have no advertising budget, it is worth having a think about what might work for you now.