DStv announces 60% price cut on Explora decoder to improve sales

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  •  the DStv HD DecoderMultiChoice Kenya has announced a 60% price drop on its leading high definition PVR decoder – the DStv Explora – from Sh30,650 to Sh12,500 as competition from mobile Video-On-Demand services such as Kwese TV, iPidi, NuVu, Netflix and others set in.

 

The new price is inclusive of the decoder, cabling and installation costs and comes at time when users are turning to the mushrooming video on-demand platforms which offer the same content at a less price and need no hardware nor installations. Piracy also affects premium content distributors especially from Hollywood as local authorities watch pirated movie kiosks mushroom the city.

 

The firm was also timing the 2016 Olympics and New Football season set to commence mid-August. The Explora was launched with lots of fanfare but sales haven’t been impressive due to its high price and limited content offerings. Latest Smart TVs are also launching with built-in features similar to what Explora promises. Such features include full HD with features such a PVR functions, Video on Demand services and video rental capabilities.

 

Stephen Isaboke, Regional Director, MultiChoice East Africa said, “I am happy to announce today that the DStv Explora, the most advanced decoder in the Kenyan market is now available at a more affordable price.”

 

The DStv Explora offers viewing control and a customized viewing experience with a pause, play and rewind feature available for live TV. The PVR functionality of the decoder allows viewers to record shows from the existing programme line up and later access them via a play list stored on a 2TB hard drive within the decoder allowing viewers up to 220 hours of personal recorded content. The PVR function also allows a viewer to view one programme while recoding another.

 

These and many more features are being embedded into smart TVs which have become cheaper today but the price cut will make a business sense for those looking to enjoy hardware in their homes the old way and those who might not have the budget for a smart TV or pay for Video on Demand platforms. However, all is not lost as Supersport gives DStv the mass market it needs to earn a profit from its licensed content.