There is so much copyright infringement and fraud in Kenya’s struggling music industry (compared to Nigeria, South Africa, Uganda and Tanzania) forcing musician to moonlight to put food on the table.
However this is set to end in a matter of months if Shimanyi Osoro, Dennis Chivatsi, Norman Munge and David Gathumbi make the right move to have their yet to be officially launched Request, every musicians companion. They might also need to work with various legal experts so Request doesn’t die like Google’s BebaPay.
Incubated at University of Nairobi’s C4DLab, Request is an airplay monitoring service to help any musician monitor their music on the go, regardless of the device. The team says Request allows users to easily monitor music from any platform i.e. Radio, TV and Digital Streams and even your neighbor wouldn’t know.
“Our smart device is noiseless, it listens to radio and TV station streams remotely while sending real-time data on the number of times each song is respectively being played, the artist’s name, the actual station and the time and date each was played through a mobile and web application,” the team says adding that it provides comprehensive data analytics to the user(s) on music airplay perfomance.
“We are in the business of data,”the four say. “The data collected from the application allows artists to understand their outreach and market.The data is also very useful useful to other stakeholders not limited to the music industry, but has musicians as a core element of their business models.
Request is looking to work with bodies such as collective managament organisations(CMOs), artist managers, media houses, branding and advertising agencies and telecommunication companies and other corporates that require any musicians’ data to make business decisions. Their business model is subscription, at the moment, so you have to pay each month or year, monitor who played your music and where and just walk to your music copyright body with complete data instead of them telling your track got no airplay that month, not even in a mat or when you danced to it with your cab guy twelve times before you got home from the airport. For investors, this thing makes money from day one and you won’t burn your fingers backing them.
Let’s do this!
Would be wonderful to know if it can work for corporate PR mentions too. This companies have so much ego they pay millions for just one mention anywhere in the media!