This year’s Olympics has seen many companies step up their marketing and support for the players. Recently, LG announced their dedication of providing the latest technology to athletes smart training by creating extraordinary and differentiated technological experiences that reflect sport men and women vision of excellence and possibility.

Back at home, Safaricom pledged to support the Kenyan team that will represent the country at the Rio 2016 Paralympics with Sh5 million.

The team, which is expected to travel in the next two weeks, will also get an additional Sh900,000 worth of Safaricom airtime.

Speaking at a luncheon, Safaricom Director of Strategy and Innovation Joseph Ogutu expressed optimism in the team’s performance at the event.

“It is an honour to be able to support all our athletes, especially those who are differently abled, as they often do not get the recognition they deserve,” said Mr. Ogutu.

“We are here to tell them that we appreciate the hard work they put into sharpening their skills and representing Kenya on the global stage. We believe that they are going to achieve their aspirations in Rio and we want them to know that we support them all the way,” he added.

The 80-member team consists of 41 athletes including para-rower Itaken Timoi Kipelian and power lifter Gabriel Magu. The athletes have been residing at Milele Guest House while preparing for the games.

“It feels good to be recognised by one of the top corporate organisations in Kenya. Safaricom is the only sponsor backing the Paralympics team at the moment and I would like to thank them for their support,” said Agnes Oluoch, President – Kenya National Paralympics Committee.

“The team has been training hard and is in top form, now what we would like is for all Kenyans to be just as interested in the Paralympics as they are in the Olympics, because the team needs your support,” she added.