MyFinda.co.ke directory platform has launched in Kenya defying giant Google which shut down its GetBusinessOnline in several markets to focus on its maps and Google+ which would still help local businesses sign up for a profile and get found online. Mocality went under due to failure to make enough money to stay afloat but seems we will never run out of business directories such as Yellopages, Tafuta.biz and now MyFinda.
Finda Mobile Application Limited recently launched their “Myfinda” app, touted as Kenya’s next search engine and business directory set to put local businesses on the digital map.
“Myfinda” app was clearly portrayed as a platform of creating visibility, increase of market and bringing of synergy between businesses. The aim purpose of “Myfinda” is simple to make the Kenyan local business visible and accessible” Maliha Sheikh the app’s founder.
Aimed at bridging the gap between the consumer and the seller by giving businesses increased visibility and market, the app also has information such as events, jobs, fashion, and currency among others. The app has so far register over 400 businesses.
“Myfinda” aims to make money by yearly subscriptions which range from as little as Ksh 1500/ to a maximum of Kshs 6,000/ per annum. There are different package, basic, bronze, silver and gold with different added values.
“Our paid subscription makes your business to be a step ahead to increasing your reach, clientele and revenue”, said Sheikh. To top it up payment method of “myfinda” app range from mobile money transfer (Mpesa, Airtel Money) to use of credit cards. The product also enables a registered Business to know how many hits it gets via the control panel.
Businesses can easily register by logging in to www.myfinda.co.ke. The launch of “Myfinda” presented business people with a new platform that will expand their market horizons and be at a competitive advantage.
Whether MyFinda survives a year or two depends on the team. The firm says it has worked on the idea for five years and seems nothing can stop them now. The team is majorly made up the founders family with much specialisation of labour and seemingly less burn rate at the time.
