Today’s consumers are no longer concerned about the functionality of tech products as they are about the experience the product promises. Consumer experience is the name of the game, and players such as LG have caught on to this epochal trend. The new range of LG OLED TVs not only offer breathtaking 4K resolution, but are giving consumers a rare opportunity to experience an entirely novel reality—seeing TV.
The phrase “seeing TV” sounds admittedly peculiar when contrasted against the more typical “watching TV.” But seeing TV is exactly what the trendsetting LG OLED TVs offer. This particularly comes out in the Signature G6, LG’s OLED flagship model.
Thanks to the sharp 4K resolution, the Signature G6’s exquisite picture clarity has made it a darling across all markets where it has been launched. This, coupled with its powerful capabilities of 3D technology, has captivated the hearts of many.
The Signature G6 has radically transformed the viewing experience, pulling viewers into the otherworldly experience of an epic ancient fantasy movie and then magically teleporting them into the perils of the deep sea as shown through the lens of courageous film makers daring enough to delve into undiscovered oceans.
Riveting reviews from the most meticulous and respected reviewers such as Digital Trends’ Caleb Denison, have confirmed the Signature G6’s immense impact on the market. “No rival can touch the otherworldly picture quality of LG’s world-class Signature G6 OLED,” he writes. His punchline is even more telling: “Majestic. Lifelike. Engrossing. No words quite do LG’s top OLED justice.”
The stylish picture-on-glass design and the captivating design elements have also given the G6 the overwhelming mass appealthat all its products enjoy. Moreover, the TV is thinner than the sleekest top of the range smartphone in the market, giving that all important. Thinness and stunning picture quality are not mutually exclusive properties. LG understands this, and that’s why the Signature G6 has been crafted to show off its figure in the most flattering way possible.
This bold stance and delicate balance between design, functionality and user experience is what positions LG as a thought leader and a driver of innovative thinking in tech.
This experience is enriched by the Smart capabilities of the TV, which gives the connected viewer a chance to stream content from popular video services such as YouTube. This takes personalization to a whole new level.
Viewers are no longer tied down to broadcast timetables, they can binge on their favorite shows and burn through dozens of episodes on a lazy Sunday afternoon. Furthermore, an easy-to-use interface provides for customization, enabling a viewer to cue their favorite online channels and watch content on demand.
LG has refined the TV viewing experience, aligning with consumer trends while not sacrificing on cutting-edge technology. Today’s consumers no longer watch. They see, and this is the experience that LG is offering.