Digital TV station Imara TV is set to launch an online channel to educate Kenyan Youth on Sexual Reproductive Health (SRH) by crowdsourcing and vetting academic, entertainment and support information from various local content creators.
“We are soon launching an Online and Free To Air Digital TV channel in partnership with The Government Of Kenya, UNFPA, UKaid and Nailab to disseminate short videos on SRH education interspersed with music and movies on SRH issues affecting the youth,” the firm announced.
The firm also said it aims to help the youth register their businesses in Fashion, Food and Equipment Supply Industries to offer B2B support to the Imara.tv Content Creators and access cheap mobile based loans secured by their cash flow to grow their business.
“Our goal within 12 months is to educate 1,000,000 Kenyan Youth on Sexual Reproductive Health issues such as Contraception by creating 100 Kenyan Entertainment Superstars who will be supported by 1,000 Youth businesses,” the firm added.
Run by BTI Millman Co Ltd, the imara.tv will own and sell or reproduce the content and monetize the works on behalf of the creators.
The firm is now looking for Educational Content Creators, Entertainment Content Creators and Business Support Providers to supply it with content so that it can use it to empower the youth about sexual reproductive health and as well make money out of it off advertising and NGO grants and fellowships. Looks like a great idea as YouTube, Facebook or Twitter are promising them. However, imara.tv’s cause is more than just a few comic videos as it really wants to educate the youth on Sexual Reproductive Health.
Imara.tv says it will give the content creators tools to create, track access and monetize their academic content for broadcasting to its youth audience.
“We pay you, the Content Creator, upto 90% of TOTAL NET REVENUE generated by your content for ETERNITY! We also cater for all your production, statutory and logistical requirements to enable you focus on generating educational content and become an Imara.TV Star,” concluded the firm.