So far applications are still ongoing and close on October 6^th. After the startups will be selected the applicants will be in Silicon Valley from October 31^st to November 3^rd. Google will also be responsible oh hotel accommodation for up to two rooms, while for international founders it will cover their costs as well. This will give female entrepreneurs the chance to connect with global investors, VC’s and respected judges. The fact that the event will have good press coverage means that for those who will not win they would have been recognised. This will also push women to be more innovative and have their own startups. For a while now women-led startups struggle to get access to get to top investors who can help them raise money. At the end of the day judges will crown their favourite startup based on the strength of their business model, their team as well as products. Although this event encourages women in technology to apply, women who also have brilliant business plans are advised to apply.