Kenya’s Uber competitor Mondo Ride has announced a new promotion dubbed ‘Happy Hours’ as it looks for Uber’s loopholes to out do it at its own cab hailing game.
Mondo Ride says the promo means its customers will never pay more during peak travel hours leaving rates unchanged and uniform 24×7 unlike Uber which has a surge price which might go up to 3 times the normal rates depending on the availability of its driver-partners. On a 3X surge price, an Uber ride of Ksh 1000 costs Ksh 3,000 making it ridiculous and inconveniencing.
Troels Andersen, Global CEO, Mondo Ride said, “With our comprehensive services and the introduction of “Happy Hours”, we intend to delight customers. I would also like to welcome our driver partners and wish them all the best as they lead our foray into these markets by being our on-ground brand ambassadors.”
Mondo Ride, on Thursday announced a reduction in its fares in the Standard category, bringing them down to Ksh 3 per minute and Ksh 45 per KM with a base fee of Ksh 100. It had lowered its fares in the Budget category to Ksh 3 per minute and Ksh 35 per KM with a base fee of Ksh 100. The time charge has been brought down from Ksh 4 to Ksh 3 and all the new lowered rates across categories came into effect Friday, September 23rd.
Uber’s uberX fares after the 35% price cut are Ksh 100 base, Ksh 35 per KM, Ksh 3 per minute, Ksh 200 minimum, Ksh 200 cancellation.
With 1000 drivers on its platform and counting and these price cuts, Mondo Ride is aiming at taking the leading position in Kenya’s cab hailing industry from heavyweights Uber and now Little, a service of Craft Silicon backed by Safaricom.
|Mondo Std||Mondo Budget||UberX||Little||Maramoja|
|Cost per KM||45||35||35||55||–|
|Cost per Minute||3||3||3||250/Zone|