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TECNO eyes Middle East & LatAm markets after a clear market share in Africa

Smartphone and feature phone brand, TECNO is aim to capture the Middle East and South American markets after a considerable success in Africa.

TECNO says it has a dominant market share in Nigeria, Ghana, Kenya, Ethiopia, Tanzania and Cameroon and the entry into new markets makes a lot of sense.

“We are excited about the recent report that puts TECNO as Africa’s number one mobile brand; controlling an average 25.3% market share in all the major markets in the sub-Saharan region. Currently, Nigeria and Tanzania are our largest markets” says Attai Oguche, TECNO’s Marketing and PR lead.

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Oguche said this on the sidelines of the launch of TECNO’s latest Phantom flagship, the TECNO Phantom 6 touted as the market’s slimmest smartphone with dual rear cameras. The TECNO Phantom 6 is only 7.05mm.

tecnographTECNO has promised its customers thirteen (13) months warranty, 24 hours repair period, 15 days DAP free exchange and three-months insurance for broken screens on the new Phantom 6 Plus smartphone.

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The firm says a total of 32 different apps can be run simultaneously on the Phantom 6 Plus without affecting its performance. The phone boasts of a 64GB inbuilt memory and 4GB RAM and has been said t be the fastest smartphones in the market at its segment.

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As part of its growth strategy into new markets, TECNO Mobile has begun rolling out its plans to enter the  South-east Asian and South American markets  after it penetrates the Middle Eastern market.

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Sam Wakoba
Sam Wakobahttp://techmoran.com
Taking you on tour through Africa's tech and business ecosystem, one story at a time since 2010! Based out of Nairobi, Kenya, Sam is the founder and managing director of Moran Media, which runs  TechMoran.com, various other digital platforms and a startup incubation hub for Kenya's youthful entrepreneurs. Drop me a mail at [email protected]

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